March 2005

COVER STORY

The Diversity of Enterprise
by Kate McGraw

Cover left to right: Yvonne Enriquez, Angela DeNike, Angel Adams (in front), Viola Godwin

Photography by Kyle Zimmerman






FEATURES

Quantum Leaps on Canyon Road by Lisa Polisar
Three hip new galleries are shaking things up in Santa Fe.

Business Travel by Connie Thompson
Making travel fun in a not-so-fun economy.

Dianne Anderson: A Change of Venue by Sabra Brown Steinsiek
New Mexico media diva makes adjustments for quality family time.

Lifestyle

The Electronic Slide by Amber Hartley
A guide to technological transition.

Snip-Its

A Few Prescriptions for Your Prescriptions by Michelle Miller Allen and Marion Karvas
Be an educated consumer.

 

 

COLUMNS

The Inner You
by Marilyn J. Walker, Ph.D.

Great Reads
by Michelle Miller Allen

Young Women to Watch
by Melissa Brandenburg

 

DEPARTMENTS

From My Desk
by Jill Duval

Women on the Up & Up

Worthy of Note

Our Readers Write
 

 by Lisa Polisar

Pure art is created without reason, on impulse; an oily spill of creative juices; uncrafted and primal. Art of this type satisfies an urge far from the apex of intelligence-like eating, sleeping, and sex. In a less pure state, art is not created but manipulated … for a particular market, for money, or fame. Art existed long before money, yet the war between these two forces is as active today as it was five thousand years ago. In ancient Sumer, art was more a form of prayer than one's livelihood. And petroglyphs transformed caves into temples, thus drafting art into the service of power and wealth. Like it or not, money shrinks the scope of artistic expression. It makes the world go around, and stops it dead in its tracks. Money changes everything. Three Santa Fe visionaries pondered these large questions before deciding to take a risk and do the impossible-change the face of art on Canyon Road. What image does Santa Fe's historic art mecca evoke? Retirees with eighty dollar manicures? Annoying pop-versions of desert landscapes? Not anymore. Three hip new galleries are shaking things up and shifting the culture of this historic street from safe to sublime.

Being the former director of the Karan Ruhlen and Linda Durham galleries, Karla Winterowd, owner of Winterowd Fine Art, learned the tricks of the trade and is using those valuable lessons with her own gallery. But, she has another vantage point-she's also an artist. "My longstanding passion for art evolved into a degree in sculpture," which she earned from Brighton University in England. Her gallery displays a mix of contemporary painting and sculpture and focuses primarily on New Mexico artists.

Selby Fleetwood, owner of the brand new Selby Fleetwood Gallery, attributes her talent for recognizing fine art to genetics. "My mother was an artist and taught me everything I know in a subtle way. All of my life has been about art in one form or another-the art of adaption, of being creative, and of recognizing beauty and the power of creativity."

Janine Stern, Director/Partner of tadu Contemporary Art, co-exists as a gallery director and a working artist. With a slightly different slant than other galleries, tadu is bringing something innovative to a previously locked-up market by integrating modern art with cutting edge design for the home. Outside of the gallery, Stern's career as a visual artist is on the rise. Her medium-colored pencil drawn on heavy archival paper. The effect-an atmospheric resonance of Old World nostalgia in a subject matter of large, industrial, metal formations. Her work has been exhibited in galleries from Santa Fe's Canyon Road to the Andy Warhol Museum in Pittsburgh. What drives these self-directed women to the position of selling and representing art? Winterowd feels that there's nothing more satisfying than bringing beauty to people's lives. "I find great pleasure in the perfect match of art and collector." Fleetwood takes a less pragmatic approach, more excited by the accidental impact of art on an unsuspecting viewer. "It's rewarding to see someone encounter a piece of art and watch them be transformed by it." Being the former director of the Karan Ruhlen and Linda Durham galleries, Karla Winterowd, owner of Winterowd Fine Art, learned the tricks of the trade and is using those valuable lessons with her own gallery. But, she has another vantage point-she's also an artist. "My longstanding passion for art evolved into a degree in sculpture," which she earned from Brighton University in England. Her gallery displays a mix of contemporary painting and sculpture and focuses primarily on New Mexico artists.

Selby Fleetwood, owner of the brand new Selby Fleetwood Gallery, attributes her talent for recognizing fine art to genetics.

"My Why Do People Buy Art? Stern sees the function of art as a respite from stress."

Our environment is riddled with decay and pollution, and art is the safe haven where we can rest our mind, eyes, and soul." Winterowd feels that people buy art because they desire beauty in their lives. But, shealso likes to see people treat art as a focal point. "I find it amazing that more people don't purchase the art they love first and then buy the sofa and paint the walls of their room." Pamela Michaelis, New Mexico art historian and publisher, has a different perspective. "What I don't understand is why people don't buy art. People have large, beautiful homes and decorate them with posters or things you can buy in a department store. This is Santa Fe, not Fargo. Art is very accessible here. Everywhere you go, you can find sophisticated, affordable, original art."

Crossing from Safety

In some ways, Canyon Road has changed dramatically over the years. And in many ways, it hasn't. The historic buildings, originally built in the 1920s by the legendary Cinco Pintores, are part of its lasting charm and distinction. Quirky structural features, like low ceilings, small windows, and interminably creaky floors, set these galleries apart from any other serious art market in America. What began as a pencilthin market for Western landscapes has broadened into a haven for modern sculpture, multimedia art, and, believe it or not, contemporary abstract forms. Viewers are becoming more comfortable with the presence of abstract art. As a result, galleries are hanging more of it on their walls.

For many years, the inexplicable nature of abstract art was more than normal humans could process. It was either something a twoyear old could create, or overtly sophisticated and beyond our mental reach. Since then, we have grown. Art viewers are more comfortable with what they don't know, and with the occasional lack of singular definitions.

"Years ago," Michaelis recalls, "people were terrified of abstract art because they didn't understand it." The real art of "looking" is not something to be taken for granted. We have eyes, yes, and use them to navigate a path through our typified days-three meals juxtaposed with working, driving, and human interaction. It's not enough, though. Art awakens a dormant part of our collective brain-a domain given far too much attention. Whereas, the mind-the primordial wilderness of un-thinking -begs to be given a voice. Art is the sun that greets us every day, reminding us that there is more to our existence than just a timeline of responsibilities. And abstract art is the caffeine to jolt us further.

Buying Trends

Winterowd acknowledges that her sales demographics by state list New Mexico as the predominant buyer. "For this first year, it's been 40 percent of sales from New Mexico, 20 percent from California, 15 percent Colorado, 10 percent from Texas, and the last 15 percent from the East Coast and Midwest." For most galleries, the highest concentration comes from Texas and California. "Texans and Californians come in significant numbers, as they always have," Winterowd adds. "When summer comes, we can always rely on the Texas heat to drive folks to the cool mountains of Santa Fe. In winter, the snow lures them here for skiing."

Regardless of what's trendy, the Canyon Road economy is a sensitive and volatile microcosm. But when galleries, or any businesses, become fixated on only paying the bills, the bottom falls out. Michaelis believes it's all about balance. "Focus is the keystone of success. I think Janine, Selby, and Karla are great examples because part of their collective focus is trust in their own aesthetic visions. They've each built something very elegant."

The Santa Fe Gallery Association's slogan for Canyon Road is, "One million works of art in one square mile." There's much to see on this historic street, and a wave of innovation happening right before our eyes. Visit these galleries, walk the uneven, winding path, and watch the late afternoon sun cast long shadows on cracked adobe walls. Beauty, for the taking, is in our own backyard.

Visit Winterowd Fine Art, at 701 Canyon Road; Selby Fleetwood Gallery at 600 Canyon Road; and tadu Contemporary Art on the corner of Canyon Road and East Palace.

Lisa Polisar is an Albuquerque mystery writer and journalist. Read more about Lisa's writing at www.lisapolisar.com.

 


by Sabra Brown Steinsiek

Dianne Anderson had become a part of our families. She anchored evening newscasts every weekday for 15 ½ years on Albuquerque's KOAT Channel 7. She was part of our daily routine and a trusted voice in our living rooms. We celebrated her wedding and the births of her children. When she announced she was leaving the station in December 2004, it was as if a close friend announced she was moving to Siberia.

Dianne grew up in Texas and Oklahoma. Her father was a country music deejay. It was natural that she followed him into broadcasting and that his station gave her her first break. "I was interning at his station in Little Rock," she recalls, "when they fired the daytime deejay. It was a 'mom and pop' station and the wife of the owner asked if I wanted a job. I was a sophomore in college so I had to rearrange my class schedule. I pretty much paid my way through college by working in radio."

She was working at a small television station in Missouri when a news executive passing through saw her broadcast and requested a tape. Six months later, KOAT called. She came out for the interview, never intending to take the job. She had her eye on Texas, where she had gone to high school. But she really liked the city and the station.

She remembers that during the interview process, then-station manager Wayne Godsey said what they'd like is for her to "come out here, meet some guy, settle down, have some kids and stay with us for awhile." She remembers laughing inside at the idea because she was thinking, "Two years and I'm out of here." As the old saying goes, life is what happens when you're making other plans.

Dianne first came into our homes in August of 1989. One year later she met fellow reporter Mark Mathis and they were married in February 1992. Son Weston came along in March of 1993, followed by daughter Waverly in December 1994. "I never looked back," she laughs. Doc Holliday, a miniature collie, and Max, the kitten, round out the family.

She started at the station doing the ten o'clock newscast, but that soon changed to three newscasts each evening, a story of the week, and the New Mexico Children's first project. "It was massive," she remembers, "but it worked pretty well when the children were little because I was home until naptime, then the sitter took over until Mark got home.

When they started school, my schedule was more of a problem so I requested to take off after the five o'clock broadcast. The station worked with me and I was able to go home, help get dinner ready, and do homework before returning to the station at about 8:30. We were able to have a pretty typical evening. "In the last couple of years, it became a problem as the children got more involved in activities. What really brought it home was when Weston started football four nights a week, and practices fell during the time I was home. Waverly was in dance and became a YAFL cheerleader. Our time shifted to watching them practice, but there was no real interaction." When the station couldn't accommodate her need to cut back further, she made the difficult decision to leave. "I can't be a mom in only a couple of hours a day, a rushed hour in the morning and a quick dinner at night. I waited a long time to have kids and, when I had them, I wanted to enjoy them. I realized it was important to be with them when they were older, as they head into middle school. You need to know where they are and what they're doing."

She says the journey toward leaving the station really began when the kids were born. "I was the ultimate career person and never thought I'd want to, or need to, give up my career to be home with them. As they grew, I realized how much more they needed me to be around, and how much I wanted to be around."

She says one of the key points that drove home how hard it was to balance her personal and professional life was during the Los Alamos fires. She had been at school for a critical parent-teacher conference that morning and was faced with making some heavy decisions for her children's education.

Already in crisis mode with that, she arrived at the station only to be plunged into the fire crisis and ended up on-air for twelve straight hours. Both crises were important, and she was forced to split her attention, "Not every day is like that," she says, "but it's indicative of the struggle you have to go through to set priorities." Leaving wasn't an easy decision. "Channel 7 is a part of me; it's what I came here to do. To leave it felt very strange. I was good friends with Doug, Joe, and Bob. The station was so wonderful about my leaving and gave me a send off fit for a queen."

Making the move was a joint decision made prayerfully with her husband, Mark Mathis, who is a media consultant and author of Feeding The Media Beast. "In the early years of our marriage we had goals that we achieved quickly-a dream home in Corrales, horses, two kids, great jobs. But it all got to be too much. We didn't have time to enjoy any of it. So we made a decision then to downsize so we could keep the good stuff in our life. We approached this decision the same way. Made up a plan, did the budgeting, and agreed that it was the best for all of us."

Shortly after she made the decision to leave KOAT, rumors began to surface about a new talk radio station and a former female news anchor that would be joining them. That was, of course, Dianne, who has joined American General Media and will be hosting a daily woman's talk show from 1-4 p.m. on KAGM 106.3 starting February 28.

When asked about the timing, Dianne says her decision was already made when the job offer came along. "It made it easier, of course, but much of my decision was based on where my faith was leading me. I feel that this radio job offer was God orchestrated. Larry Ahrens discussed our working together. After I left channel 7, they approached me and I liked what they had to say. It's a family-owned company, and I like that."

Dianne's show, (tentatively called What Women Want), will be geared toward women and issues of interest to women. "We hope the guys will listen in, too, to hear what women are doing and talking about. We want to cover family issues, lifestyle, and education. There's really no one else doing that right now," she says. "While women are not naturally talkradio listeners, it's only because they're busy. I'm hoping we can talk about solutions to their concerns. Television news was about problems, not the solutions. This will be an opportunity to talk about people's opinions, and to have my own opinion, something I couldn't do in the news business. We can talk about serious issues like the tsunami or how to help your child in school, but we can also talk about what's coming up in fashion. I want to make it news you can use. I want to get people thinking about things differently.

"I'm excited about it. And it's perfect for me. I can go in and do prep before my airtime and be able to pick up the kids. They can go to afterschool care for an hour and do their homework and we'll still have plenty of time to go to wrestling and football and dance and still be home for dinner together."

While her major focus now will be her family, Dianne still finds time to be involved outside the home. She's active at Calvary Chapel and speaks to women's groups. She and Mark teach pre-marital classes. She calls herself a 'fitness buff' and likes mountain biking and lifting weights. She watches very little television and enjoys reading when she can take time from cheering on Weston, now 12, and Waverly, now 10.

When someone asked her if she was sure she wanted to give up her career to become a "glorified chauffeur," she told them that they "could look at it that way, but life happens in those little moments when you hear about their day, listen to their concerns, and find out how things are going, and I'd rather be the one taking them here and there and hearing that."

Dianne is looking forward to the changes ahead. And she laughs when she talks about another big change it will make in her life. "I won't have to worry about my hair. In all my years at KOAT, my hair was what I got the most mail about. No one can see my hair on radio!"

Dianne can be reached at American General Media, (505) 878-0980.

Sabra Brown Steinsiek is a regular contributor to New Mexico WOMAN and is author of the prize winning novel, Timing Is Everything. Her latest book, 'Til The End of Time, was published by Whiskey Creek Press in November 2004. She can be reached through her website http://www.sabrasteinsiek.com

Color it Spring

Soft fabrics and prints with beautiful pinks, greens, turquoises, and blues are making a rich statement this spring. Top these off with great belts, jeweled buttons, and colorful handbags and you're set to go for 2005!

From Rhonda Ashcraft Articles - 8510 Montgomery N.E. Suite A-1 Albuquerque, N.M. (505) 298-6700

When it comes to houseplants for March, everyone thinks of the traditional St. Patrick's Day Shamrocks and Easter Lilies. Rowland's suggests these favorites as well as fragrant Stargazer lilies, pretty pastel hydrangeas, "Crown of Thorns" Eurphorbia, and the seemingly expired "Resurrection" plants that have the ability to return to life when placed in water.

From Erica Rowland Chief Finder of Things at Rowland's Nurseries (505) 884-7802

Lift Weights to Lose Weight fat weight that is!

Strength training with weights, exercise tubes, or just calisthenics is the key to long term "fat" weight loss! Whether you are working with a certified personal trainer, a friend, or going it solo, strength training will raise your metabolism enabling you to burn more calories at rest 24-7! All you need is 15-30 minutes two to three days a week to start building your own fat burning machine! I know you can do it! Please consult a certified Health/Fitness professional and check with your doctor before beginning any new exercise program.

From D.J. Jones Personal Trainer and Motivator, DivaskinZ www.DivaskinZ.com

"99 Ways to make more money in the 21st Century Expo"

Spend $49 to learn how to make more money in 2005. More than 20 workshops will be offered on new business opportunities, and how to make more money for writers, publishers, entrepreneurs. March 19-20 at Sweeney Center in Santa Fe. $149, or pre-register and mention New Mexico WOMAN for a $100 discount.

From Carol Douras Chief of Stuff at Sage Ways Lifetime Learning Center, call (505) 271-7029 for more information.

Want to learn Spanish?

Try the Instituto Cervantes, a nonprofit organization that promotes the Spanish language and Hispanic culture. From offices located in the National Hispanic Culture Center, the IC's superb teaching staff of native speakers will help the beginner or the advanced student. The IC offers day and evening classes in small groups and custom courses for organizations. The next sessions begin April 4 in both Albuquerque and Santa Fe.

From Brookes McIntyre Former SVP of Banco Santander Central Hispano and veteran of six terrific classes at the Instituto Cervantes. For information call (505) 724-4777 or email: cenabq@cervantes.es go on-line at http://albuquerque.cervantes.es

Tip for Single Working Moms
Paper! Paper! Paper!
Baskets. Baskets. Baskets.

Organize all those school papers, junk mail, and bills. Start with organizing incoming mail. Have one basket for each: junk mail (that you want to read), bills, and important papers. Pick up mail on your way home, not on your way out. I have a great "basket" for bills: It has 31 slots. I file the bills in the slot dated for the day it needs to be paid and mailed. If your kids are in elementary school, you are probably thinking you could start your own paper recycle center. Get baskets for the school papers too. Have your kids put completed homework for you to look at in one basket, papers for parents to read and sign in another, and homework for the night in a basket on the kitchen table.

From Juli Farresta JFarresta and the Resta Design. Supermom, supercook, super designer of magazines. www.jfarresta.com, or (505) 281-9406.

Browsing in a country antique store along Highway 4 the other day, we found an antique pharmaceutical cabinet with wooden drawers, bearing the original hand-lettered sign, which listed, by number, 35 elixirs and cures. Snake oil, perhaps, but life certainly was simpler then, as far as medicine cabinets went. Today, the typical household medicine cabinet is a confusion of prescriptions, over-thecounter remedies (OTCs), supplements, vitamins, stray hair clips, and bandaids. You may be astonished to find how many out-of-date medications you have lurking in there!

JUST HOW IMPORTANT ARE THOSE EXPIRATION DATES?

Are expiration dates "real" or a drug industry scam? We found an interesting article on the subject by Thomas A.M. Kramer, MD, Associate Professor of Psychiatry, University of Chicago (www.medscape.com). He found that most OTCs are actually good beyond the expiration date. The expiration date refers to how long the manufacturer guarantees that a drug is fully potent and safe, but the drug may actually be fine beyond that date. According to his findings, taking most OTCs beyond the date won't hurt or kill you. Dr. Kramer reports that U.S. military and FDA testing a decade or so ago revealed that drugs had 90 percent safety and effectiveness even 15 years later. Still, safe is always better than sorry. Expiration dates ARE important in drugs such as insulin, nitroglycerin and some liquid antibiotics.

SPRING CLEANING

Common sense: don't discard old medications where children can get at them. Traditionally we have thrown them down the toilet; however there are now warnings that discarded antibiotics, hormones, and other medicines raise potential health and environmental concerns. You should clean out your medicine cabinet annually; turn over leftover prescription medicines to a pharmacy or hospital incinerator or your local household-hazardous waste collection program. Throw old medicine away-in child-proof bottles, taped and double-bagged.

MIX AND MATCH?

Sorting through expiration dates is one thing, there is then the question of which medications you should or should not mix. This can get a bit confusing, especially if you have different doctors prescribing different medications, plus are using OTCs and supplements.

Be sure you tell your doctor about other medications you take- including OTCs, vitamins, supplements, herbal medicines-to avoid potentially dangerous drug interactions. Ask if there are any foods, drinks, other medications, supplements or activities (such as driving) you should avoid while taking a drug. Report drug allergies, and keep in mind that there are some conditions with which certain medications should not be used. Even the best doctors, on a busy day, may forget to mention such things unless you ask. Medications are usually available in brand name or generic form. Some insurance plans will only pay for the generics unless your doctor specifically prescribes a brand. Get the drug pamphlet and try to find a pharmacy that keeps a patient profile, so you can keep tabs on any potential medication conflicts. Finally, to avoid seizures, some medications should not be abruptly discontinued, such as Depakote, Neurontin and Topamax. The dosage needs to be tapered down if you discontinue.

WHAT ABOUT ALL THOSE DRUG ADS?

An evening watching television will tell you that the pharmaceutical industry leads the way in research and development for the U.S. and the world, confronting the leading causes of mortality and morbidity on the planet. Almost 32 million Americans take three or more medications daily according to the American Heart Association; drug costs comprise 10 cents of every American health care dollar. The economic logic is that, by taking prescription medicines, other healthcare costs such as hospitalization, long-term care and loss of income-not to mention loss of life-are diminished, leading to increased productivity and a better quality of life.

But what about that cheery voice listing side effects at the end of each advertisement? Obviously the patient and doctor need to weigh the pros and cons for an informed choice! To add to our confusion, there are so many brand name choices in prescription medications. One reason is that not everyone's body composition or brain chemistry is the same. The operative word is "choices;" an individual may respond to one drug but not to another. A good example is Selective Seratonin Reuptake Inhibitors (SSRI's), or the anti-depressant class. A person with a depression diagnosis may try three SSRI's before they find one that works. Which brings us to the question - how do these drugs make it to the pharmacist's shelves?

THE FDA PROCESS

To consumers, a prescription is just a scribbled piece of paper which we take to the pharmacy. Presto, the white paper sack is in our hands and then we sort out our dosing schedule. However, there are many steps in the process of getting a drug to market.

A new drug goes through six extensive-testing phases (3.5 years) before it goes for regulatory review before the Food and Drug Administration (FDA). The test population includes human and animal cells in a laboratory setting as well as live animal studies, to assess the safety and biological activity of the drug.

An Investigational New Drug Application (IND) must then be filed with the FDA prior to starting human trials. The IND details the results of the pre-clinical testing and outlines the anticipated tests and expected results on humans.

Phase I, II, and III (6 years) disclose the safety, dosage, effectiveness, and side effects, then verify effectiveness, and monitor reactions from long-term use. The average cost of developing a new prescription medicine is currently $802 million. Some say research costs do not drive the price of a prescription pill while others claim drug costs are justified in light of the risk, high cost, and time involved in development, including those that do not come to market.

If the drug happens to be one of the 27 percent that gets through Phase III, then a New Drug Application (NDA) is filed with the FDA for review. Phase IV begins after FDA approval is given and may be at the request of the FDA. During Phase IV, long-term risks and benefits post-market are monitored. It can take 11.5 years for a drug to make its way through all phases of a clinical trial without a glitch. The clinical trial process, before that bottle reaches your hands, is long and arduous.

The days of snake oil are hopefully past us. Still, we are wise to keep in mind that we are not only "patients" but can be "educated consumers" in this world of multiple drug choices.

THE HRT SAGA

That's not the end of the clinical trial story. Pharmaceutical companies are not the only ones who conduct clinical trials; fortunately there are other watchdogs. For example, in recent years, critical findings regarding Hormone Replacement Therapy (HRT) came to light from clinical trials conducted by the National Institute of Health (NIH), a division of the United States Health and Human Services Department. The Women's Health Initiative (WHI) began in 1991, consisting of clinical trials and observational studies of over 160,000 healthy, postmenopausal women.

The NIH clinical trials, suspended in May 2002, were designed to test what impact postmenopausal hormone therapy, diet modification, calcium, and vitamin D supplements had on heart disease, fractures, breast, and colon cancer.

In women 65 and older, the results were disturbing. Compared to placebo, estrogen plus progestin resulted in an increased risk of heart attack, stroke, blood clots, breast cancer, colorectal cancer, no protection against mild cognitive impairment, and increased risk of dementia. The same study also found that, compared to the placebo, estrogen alone resulted in no risk difference for heart attack, but possible increased risk of stroke, blood clots, uncertain effect for breast cancer, no difference in risk for colon cancer, and reduced risk of fracture.

The FDA requested the manufacturers update their labels for estrogen- and progestin- containing drug products to include this new information, thus allowing women to understand the r isks and benefits of these products and make appropriate health care decisions.

Clearly, anyone considering these treatments should stay current on the medical studies. If you are dissuaded from using HRT, alternatives for postmenopausal women include a heart-healthy lifestyle to reduce heart disease; weight bearing exercises and a diet rich in calcium and vitamin D to help prevent osteoporosis. Before suspending or altering any current therapy, women are advised to consult with a health care provider. For more information on the Women's Health Initiative visit www.nhilbi.nih.gov/hwi/. Another great website on women's health issues is www.project-aware.org.

 Marion Karvas is a pharmaceutical representative for Stiefel Laboratories specializing in both prescription and nonprescription dermatology products. She is a graduate of Texas Tech University in Agricultural Education and Journalism. Michelle Miller Allen is a freelance writer living in Jemez Springs, New Mexico, author of Journey.

From the Keep of the Bones (Amador Publishers, 2003 COVR Award #1 Runner-Up), Hunger in the First Person Singular (Amador 1993, winner New Mexico Press Women's Zia Best Book Award) and is president of Green Phoenix Productions.

 

North America's largest car rental company opens its 38th location in New Mexico. Enterprise Rent-a-Car rewards employees according to these four ambitious women managers. By Kate McGraw Photos by Kyle Zimmerman

 When former fighter pilot Jack Taylor began Enterprise Rent-A-Car in 1957, he gave careful thought to guiding principles. Among them was a determination to have the company's employees mirror the communities they worked in. That was a common-sense description of what a later generation would call "diversity" or "affirmative action." 48 years later, Enterprise is North America's largest car-rental business, with more than 57,000 employees in the U.S., U.K., Canada, Ireland, and Germany. More remarkable is the privately owned company's reputation for hiring and advancing women and minorities.

"We've been making great strides across the board," commented C.J. Twomley recently. "Our people live in the neighborhoods where they work."

Twomley, human resources manager for the New Mexico Group (New Mexico, El Paso, and the southwest corner of Colorado), offered group-hiring statistics for 2004. The 12-month average staffing through December 2004 showed females were 41.4 percent of all fulltime staff and 42.9 percent of all management. Minorities were 55.7 percent of fulltime staff and 51 percent of all management. Group-hiring trends in 2004 were similar: 40.2 percent females and 59.8 percent minorities.

 In the annual Fortune magazine rankings, Enterprise is touted as one of the best companies to work for. Female employees cite generous attitudes toward family responsibilities and unusual "promotability." The company's deliberate diversity draws kudos as well. New Mexico WOMAN spoke to four women managers from around the state. Here are their stories.

Angel Adams is a Navajo woman who was born in Dallas, grew up in Farmington, N.M., and earned a degree from Fort Lewis College. She worked her way through college, waiting tables in Farmington and commuting to Durango, Colo. Angel, married and the mother of a sixmonth- old son, started her Enterprise career as a management trainee in Farmington, continued as a branch manager in Gallup and briefly back in Farmington, and then transferred to Santa Fe, where she is currently branch manager. As a Native American, college-educated woman, Angel acknowledges that she would be any affirmative-action manager's dream hire. The real test, however, is whether that entrylevel job would translate into promotions. "That's the difference," Angel says. "I deal with people every day who talk about their jobs, and Enterprise is different from any other company in that they encourage you to work towards promotions. Everyone starts out at the same level and everyone has the same opportunities to advance. "I really love the company that I work for," she says. "They have taken me places that I never thought I would see, for training in different cities. Before I got this job, I had never been beyond Texas, but in a little over a year with Enterprise I was in Orlando, Florida!"

 Angel says she appreciates the Enterprise attitude toward families. Fourteen months ago, she was the branch manager in Gallup, preparing to take over the Farmington job, when she told her area manager that she was pregnant. "I really worried about it," she says. "I had heard horror stories from women employees of other companies. But my boss was really excited and supportive. It was a great experience. When I was on maternity leave, they kept in touch, and when I returned, everything just started off like it was when I left. It didn't hold me backat all."

 Her short-term goal with Enterprise is simple: she plans to become an area manager. After that, Angel says, "The sky's the limit. This company is growing every day. Which makes for many opportunities in the future."

 Angela DeNike, group training manager for the New Mexico Group, says her only regret about Enterprise is how much time she wasted before joining the company. A former travel agent in Alamogordo, for almost four years she resisted the urging of a friend who worked for Enterprise. "I thought it was small potatos compared to other rental companies," she says ruefully. "I thought I was better than being a rental car representative. I laugh now at how high I was on my abilities and myself as a travel agent. Thank goodness she could see the potential in me." Once she came on board, Angela rose swiftly, moving from management trainee in June 1999 to group training manager in August 2004. "I didn't start out in the training department intending to make a career of it; it just kind of happened," she says, "It has been a great opportunity, because the basis of our company philosophy is training."

She developed new training approaches and materials, never realizing that she was making a name for herself in the larger company. "Another trainer within our company told me she had been dying to meet me. When I asked her why, she said, 'Because you have created some great stuff and everybody talks about you.' Blew me away!"

Angela's goals are to be a training specialist in the Corporate Training Department for three to five years, and then return to a group with a smaller geographic area but larger inventory than the New Mexico Group. Her husband and two small sons are supportive. In fact, Damon, 9, considers himself a part of the Enterprise family. Last summer, driving with his grandmother to Amarillo, Texas, he needed to a use a restroom and told his grandmother not to pull into a service station. "Find an Enterprise branch," he said. Damon's instincts were right, his amused mother says. "Even though they didn't know me-because we're a different group-they let him use the restroom, and then he sent an e-mail to me. Damon felt safe and at home in any Enterprise branch."

Yvonne Enriquez, daughter of a "strong, matriarchal" family in El Paso, found Enterprise at a college career fair and was sold on the company's opportunities for advancement for a minority woman. Four and a half years after beginning as a management trainee, she was an area manager overseeing southeastern New Mexico-Enterprise branches from Clovis to Hobbs and as far west as Ruidoso. "It's been more than anyone could ever imagine and extremely rewarding," she said. "This is a company where a woman of a minority ethnic group can go as far as she wants." Based in Roswell, Yvonne said her biggest challenge in the job is to "keep a good work/life balance."

Her most satisfying moment was personal. "My mother always was a little disparaging about me working for Enterprise. She thought I wasn't doing enough with my degree from the University of Texas at El Paso. But not too long ago, she rented a car from Enterprise. She told me she was impressed with the professionalism -and also with the fact that the agent had just left a management position with another company to join Enterprise. And when he found out she was my mother, he started telling her all about me, how I was a top-performing area manager and everyone knew who I was … I finally received her blessing!"

Viola Godwin's career path, she says, has twined around the block a few times-maybe several blocks. Born and raised in Pennsylvania, she has worked as a bartender, a drafting designer, a retail sales clerk, and a platoon leader and financial management specialist in the U.S. Air Force. She met her husband more than 18 years ago, while stationed at Cannon Air Force Base in Clovis, New Mexico. After leaving the Air Force, Viola started a janitorial service in Clovis, and then worked off and on in Roswell while completing her degree at Eastern New Mexico University. She worked as a resource administrator for the State of New Mexico's Department of Health, as a transportation consultant, and as a behavioral aide with the Clovis Public Schools. During the summer break in 2003, Viola ran across the Enterprise website (Enterprise.com) while surfing the net, and applied online. She attended management training in Albuquerque that September, and was promoted to assistant branch manager for the Clovis branch in June 2004. She expects to be branch manager by March 2005.

"Experience is seen as an asset with Enterprise," Viola said. "My diverse background has allowed me to relate to customers," she said. "We have customers from all walks of life, careers, and socioeconomic backgrounds. Being able to converse with these customers on subjects that they are familiar with often breaks the ice and helps the rental process move a lot more smoothly." "I plan on making Enterprise Rent-ACar the last stop on my resume," Viola says. "My mid-term goal is to be working in the area of human resources, training, or employee development at corporate headquarters in St. Louis, Missouri, in two to four years. After I retire from Enterprise, I plan to attend culinary school and use my newfound techniques for charitable events!"

Still a privately held company principally owned by the Taylor family, Enterprise does not sell franchises. Each local car rental office is company-owned. In addition to car rentals, Enterprise has other business divisions, including fleet services, car sales, and truck rentals. The New Mexico Group's latest branch, at 9300 Coors NW, has rentals on one side and sales of Enterprise used cars on the other. Enterprise strives to open a new branch every day-365 per year-and is always looking for new employees. Check out the website at Enterprise.com, or contact group recruiter Jack Srouji at (505) 880-9797.

Enterprise Rent-A-Car

Founder Jack Taylor set out "founding values" that govern the company's business principles nearly 50 years later:

  • Our brand is the most valuable thing we own.
  • Personal honesty and integrity are the foundation of our success.
  • Customer service is our way of life.
  • Enterprise is a fun and friendly place where teamwork rules.
  • We work hard … and we reward hard work.
  • Great things happen when we listen … to our customers and to each other.
  • We strengthen our communities, one neighborhood at a time.

Kate McGraw is a freelance writer and editor in Santa Fe. She writes frequently on a wide variety of topics for several magazines and newspapers.

 

 

Lessons
by Jill Duval

 

17 years ago this month we started New Mexico WOMAN. Remembering back over my years of publishing this magazine, I realize I have learned many things about business and about people. I have learned that people are the most important part of all we do. And the most fun part. I, like most salespeople, used to dread the time I had to spend cold calling and prospecting. Now I look forward to the time I can devote to that part of my day, and I am much more successful at it. It's all in the attitude.

I have learned to set goals. For far too many years, we just worked day to day doing the best we could with a brilliant vision for a magazine that would grow far beyond it's humble beginnings. The piece that was missing was all the interim goals to take us efficiently to that vision. We now have daily, weekly, monthly, and yearly goals and are making greater progress than ever before. I have learned how necessary it is to be a good supervisor. It is critical to make the people you work with feel valued because they are incredibly valuable. The best ideas usually come from our discussions, when I seek the contributions and input from the entire crew. Without my amazing staff we would not accomplish all the important work we do for our community.

I have learned that it is okay to be financially successful. When I started this business, it was as a community service. When I finally left my former career and began working at this business full time, I had the attitude of just getting by-and that's just what I did. Get by-too often by the skin of my teeth. We, as women, are apt to get caught up in the mindset that helping others and making money are not compatible. I've finally gotten over that. I'm beginning to make a decent living and we're helping more people than ever!

Had I set out to be a business owner, perhaps I would have studied business management and learned these lessons before taking the plunge. However, personal experience is a great teacher. I would not trade my 17 years of experience for anything in the world.