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COVER
STORY
“I’m Loving It”
Pearlene Garcia of LPG
Enterprises Photography by Kyle Zimmerman
Hair and Make-up by
FEATURES
A
New Chapter for Success by Connie Thompson
Align your personal and professional goals.
Keynote Speaker: Thelma Domenici
What is Stress? by Beth Donahue
The Gulfstream Group by Victoria Groves
Business development, property management, and more.
The 12th Annual Top 25 Women-Owned Businesses in New Mexico
Lee Moberly by Amber Hartley
The New York Life Phoenix Award
Beth Ulibarri by Amber Hartley
The Atkinson Award
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COLUMNS
The Inner You
by Marilyn J. Walker, Ph.D.
Young Women to Watch
by Melissa Brandenburg
Great Reads
by Michelle Miller Allen
DEPARTMENTS
From My Desk
by Jill Duval
Starting Up
Women on the Up & Up
Worthy of Note
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What is Stress
by Beth Donahue
What is your
reaction to dirty dishes?
How do you feel about flying, or riding a roller coaster?
What happens when you see George Bush on television?
How do you feel when your children or grandchildren come to visit,
or come to stay?
What happens when you think of a warm, sunny beach?
All of these questions can cause some type of feeling, whether
good, bad, happy or sad, tense
or relaxed.
We all experience stress, but how do you define it? Stress is your
reaction to an event, happening, or circumstance. You experience
reactions through your thoughts, feelings, and expectations. Events
do not cause stress, but your reaction and interpretation of those
events do. One half of all stress is imagined. Stress is our
reaction to daily life; your perception or idea of what is happening
to you.
Many of us have walked alone to a car in a parking garage. You hear
footsteps and feel like someone is behind you; as you walk faster
your heart pounds, your palms get sweaty, and your breathing gets
heavier. You reach your car and jump in feeling anxious and tense.
No one was behind you. It was all in your imagination.
The following is a true story about a worker in the rail yards who
checked boxcars for break-ins. During a routine check he found a
freezer car with its door ajar. When he jumped into the car to
investigate, the train suddenly moved forward. The door of the
boxcar slammed shut locking him inside in total darkness.
The door couldn’t be opened from the inside. Consider the situation
from the trapped worker’s viewpoint. He thought he was locked in a
fully functioning freezer car. In fact, the freezer car was not
working. Workers had gone for a replacement part and hadn’t returned
prior to the train’s leaving the terminal. Hours later, when the
train arrived at another terminal, the railway worker was found dead
in the freezer car. He had scribbled several messages on the boxcar
wall: “It’s getting colder and colder. I feel like I am freezing to
death. I can’t hold on much longer. These will be my last words.”
When an autopsy was performed, the railway worker showed all the
symptoms of a person who had frozen to death. However, it was later
documented that the temperature in the freezer car never dropped
below 55 degrees. It is our perception of a situation that causes
stressor even death. It is how we think and feel about what is
happening to us that causes our stress. The secret to managing
stress is to take control. Taking control means taking action to
monitor your thoughts, perceptions, and feelings.
Beth Donahue, MH is a solutions- oriented life coach and
hypnotherapist in private practice and can be reached at (505)
248-9700 or at NMWBethDonahue@aol.com.
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Leadership
by Jill Duval
The women in this issue certainly exemplify the word leadership. They are take-charge women
with vision and tenacity, deserving of our applause. They are role models for our young women,
as well as all aspiring entrepreneurs.
Construction is the field where we have seen the most significant growth. There were no
women in any aspect of construction on our Top 25 list in 1994 when we started the Top 25
Women-Owned Business Awards in New Mexico. This year we have five companies involved in
some aspect of construction representing residential and commercial, ranging from electrical and
garage door installation to entire project design and implementation. In the early ’90s, the Top 25
companies were mostly in the computer and travel industries, and in retail.
This year, at our Top 25 event, the McDonald’s tradition lives on. Twelve years ago, our first Top
25 list included a McDonald’s owner, since retired; and this year, Pearlene Garcia, another
McDonald’s owner is on our list and is featured on our cover. Half of our honorees reported their
first jobs were in the retail food industry in some capacity. At least three of our Top 25ers started
their work lives working at a McDonald’s. Maybe it’s in the water, but more than likely the training
(from McDonald’s) lays a good foundation and encourages a great work ethic.
When we asked our Top 25 what advice they would give others, at least half talked about the
importance of good staff, surrounding themselves with smart people. It’s truewe just can’t do
this business ownership gig without many great people in our corners.
Congratulations to each of youon your achievements and for your vision and perseverance.
Thank you, once again, to our wonderful sponsors who have helped make this dynamic event a
terrific inspiration to all New Mexico women in the business community.

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"I'm Loving It"
Pearlene Garcia was in high school when she had her first date with
husband-to-be, Larry, a “wild,” smart, and handsome college guy who
drove a red Chevelle with black leather interior. Pearlene had never
taken a trip on the Sandia Peak Tramway and that was where they
went. It was romantic and beautiful and exciting.
When they came down the mountain, Pearlene was hungry for a
hamburger, but there was no place open since their date was on
Thanksgiving Day. They would make it up to each other years later
when they earned their first of what would become eighteen
McDonald’s franchises.
Pearlene is the youngest child of Tom and Julie Silva and was raised
in Albuquerque’s North Valley with her brother Tom and sister Julie
(Condon). She is a graduate of Valley High School where she was a
cheerleader, involved in DECA (Distributive Education Clubs of
Americaan association of marketing students), and elected State DECA
Sweetheart. She was also working a part-time job at Sears where she
was asked to serve on the fashion board.
Throughout high school, she continued dating Larry. Her fashion
sense and experience led her to consider studying fashion
merchandising in Dallas. However, love prevailed and she stayed in
Albuquerque and married Larry. From the beginning, Larry and
Pearlene were partners who dreamed of going into business for
themselves. They began to research the idea of a franchise business.
Larry worked for PNM and the Santa Fe Railroad and Pearlene worked
for the state, but their dream was always in sight.
They soon found their first franchise Dunkin’ Donuts. They quit
their jobs and left for five weeks training on donut making while
Kenric, who was then less than a year old, stayed behind with his
grandparents. Larry wanted Pearlene to be his partner. They trained
side by sideshe had to know the same things he did so that, if
something were to happen to him, she’d know what to do. Pearlene
says proudly, “In a time when it was still ‘a man’s world,’ Larry
believed that this business would be ‘ours’ not just his.”
After passing a test at the end of training, they were up and
running in a year. They built a new building on Central near Rio
Grande. Larry sold his beloved Chevelle and they commuted from Belen
every day. Most of the time it was just the two of them, often
working day and night, until Larry fell asleep one night at the
wheel. They realized that they would have to make some time for
rest, and that meant putting their trust in someone else to handle
what they had built together. Finally, they could take Sundays off.
Kenric grew up helping out in the business. He would pour coffee and
wipe tables and became a favorite of their regular clientele. He
learned his parents’ work ethic by doing and followed in their
footsteps. Kenric is now a proud owner-operator of six McDonald’s
restaurants of his own.
When they decided to move on from donuts, they set their sights on
McDonald’s. It wasn’t going to be easy. There was a waiting list for
franchises. It wasn’t something that someone could just buy their
way into. A McDonald’s had to be earned.
So they applied. After being interviewed by McDonald’s and accepted
into the owner-operator program, they did their training in Socorro
and, later on, at McDonald’s Hamburger University in Chicago.
Always looming was the question of where they would end up. Their
roots were firmly in New Mexico and Belen and they had no desire to
leave. Many of the others in training knew what franchise they’d
been awarded but no word had come for the Garcias. Larry called the
regional manager with a plea for information and he was ready to
commit to them. “Do you know where Belen, New Mexico is?” he asked.
Larry was speechless. It was unheard of for anyone to end up in
their own hometown yet that was where they were going. Pearlene was
re-assembling a shake machine when Larry came to her with the news.
“Guess where we’re going,” he said. She didn’t answer. With a huge
grin Larry told her they would be going home to Belen. “You have to
believe and let go,” Pearlene says, “and God will come through.”
On November 10, 1984, the new McDonald’s in Belen opened with
flowers and flags and a small town’s pride in local kids who “made
good.” The Albuquerque Journal’s Slim Randles declared, “Belen’s
McDonald’s McBest in Four States.”
It was the start of an empire. Sales exceeded expectations in Belen
and they soon owned a second franchise in Los Lunas. “That was the
hardest one,” Pearlene remembers. “Going from one store to two meant
we had to make sure we had the right people, people we could trust
because we couldn’t be in two places at the same time.”
From there, LPG Enterprises grew to 12 franchises, all in
Albuquerque, Los Lunas, Belen, Moriarty, Edgewood, and Bosque Farms
and owned by Larry and Pearlene. Pearlene was the first woman
owner-operator to be approved in the Denver region and belongs to
the McDonald’s women owner operator association. Seventy-five
percent of the Garcia’s stores are managed by women.
The Garcia’s restaurants create a positive impact in the local
economy. With 550 employees at an average wage of $7.00 an hour, the
annual payroll is more than six million dollars that is returned to
the community. Add to that taxes, maintenance, and utilities, and
the yearly total goes up considerably. “I care about our people,”
she says, “our crews, operators, and local purveyors such as Bueno
Foods and Rose’s Papers. We’re very fortunate and grateful to God
because all things are possible.”
Pearlene is very proud of the work she and her family do in the
community. She is proudest of their participation in the Ronald
McDonald Hispanic Scholarship program, awarding 25 scholarships for
$1000 each in 2004. This year, she expects they will be able to
increase that to thirty recipients.
They also provide a year’s supply of meals through the local Ronald
McDonald House to the Children’s Cancer Fund and the restaurants
provide the meat to feed the golfers at the annual Children’s Cancer
Center Golf Tournament. They make food available to the volunteers
who participate in the annual South Valley Pride Day.
Pearlene is also one of the founding members of the Heritage Circle
of the Hispanic Cultural Center and is a member of the Heritage
Circle Board.
In what little spare time she has, Pearlene delights in her
eight-month-old grandson, Kaden Kenric Garcia, son of Kenric and
Kristy. She enjoys pampering herself with facials, massages,
massages, and getting her nails done. She likes to read Christian
books, especially about Biblical characters. Although she was raised
Catholic, she and Larry are active at Calvary Chapel in Belen.
“Church is about God,” she says, “about Jesus and the Bible.”
An avid traveler, Pearlene says her favorite destination is “the
whole world.” She loves their Capitan getaway cabin and enjoys
boating and water sports at Elephant Butte. Larry credits Pearlene
with much of their success. “I was attracted to Pearlene’s personal
and inner beauty and we’ve been married for 33 years. If I were
stranded on a desert island, I’d only want two thingsa Bible and
Pearlene. She’s not only put up with me and my dreams, she made sure
we realized them.”
They’ve definitely made up for that one missed hamburger all those
years ago. And they’ve come full circle in their lives with a
planned move to a house they are building in the foothills of
Albuquerque. “It looks out on the city and we can see the tram,
where we first saw those city lights and our life together began.”
Not to mention that Larry drives a red Viper now and Pearlene’s eyes
still sparkle the way they must have when she first met him.
Pearlene can be reached through LPG Enterprises in Los Lunas at
(505) 865-0480.
Sabra Brown Steinsiek is a regular contributor to New Mexico
WOMAN and is author of the prize-winning novel, Timing Is
Everything. Her latest book, ‘Til The End of Time, was
published by Whiskey Creek Press in November 2004. She can be
reached through her website
www.sabrasteinsiek.com.
Young Woman to Watch
Deborah Au
by Melissa Brandenburg
On Deborah’s student tour to Spain, “The most meaningful part of
the trip,” she says, “was the trip to Morocco. It was a day that
left me pondering on the world’s socioeconomic standards and its
justifications. However, my thoughts were interrupted by a
cacophonous, mechanical sound. When I turned my head, out of a
shadowy side alley came a little girl about six years old. She was
riding a broken-down tricycle with wheels barely screwed on, and she
was dressed in a summer outfit made from a hodgepodge of scraps. She
didn’t say anything; she just gazed at me. Almost a year later, I
still think of her with her toothy smile and disheveled hair. She
has no college applications to fill out, no advanced placement tests
to prepare for. She will live a completely different life from me.
That day in Morocco made me realize all the opportunities I need to
take advantage of in order to make a difference in this world.”
Eighteen-year-old Deborah Au is a senior at Rio Rancho High School.
She has maintained a 4.25 GPA and will be graduating with many
honors. The Spanish language is one of Deborah’s passions, along
with theater and traveling. Last fall, she became the first person
at her school to initiate and enroll in AP Spanish Literature, a
vigorous and challenging independent study course. She developed the
syllabus for the class over her summer vacation, saying, “The
required reading list was so extensive that I actually started my
assignments in July!”
Committed to a total of four AP classes this year, Deborah stays on
her toes. She also participates in National Honor Society,
International Society of Thespians, Sociedad Honoraria Hispanica,
and International Club. In the last several years, Deborah has
received various awards and honors, including status as an Advanced
Placement Scholar, NM State Senate Honor Roll, Rio Rancho High
School Honor Roll, 2002 RRH Research Expo “Future Young Researcher”
award, and second place in environmental science in 2004. She has
attended the New Mexico Thespians Conference and continually takes
part in community services.
Deborah contributed to efforts for OPERATION: Iraqi Children by
collecting school supplies with National Honor Society and
collecting donations for Haven House, a shelter for abused women and
their children.
She mentions, “We also went to a local retirement home and sang
Christmas carols for the residents. They were so happy to see us,
since some had families unable to visit. At the time I didn’t
consider this a big and meaningful activity, but after visiting with
the residents, I realized that to them it truly was. That made all
the difference.”
A lot of credit goes to Deborah’s parents, Barbara and Herb who she
says “are strong people whom have instilled in me the importance of
having dreams and goals, and ultimately having a sense of humor;
they’ve taught me that when life is at its craziest, it’s also the
funniest. If it weren’t for my mom checking my spelling and grammar,
I’d be wandering the hallowed halls of academia not knowing how to
write a complete sentence!”
This coming fall, Deborah will be a freshman at UNM double majoring
in Spanish and foreign languages, potentially pursuing a future in
translation services. “My dream job would be to work for the United
Nations and eventually work my way up to the position of ambassador
to Spain,” she says. “And I just might create world peace in the
process.”
Melissa Brandenburg is a student at the University of New Mexico.
She is currently seeking a double major in Cultural Anthropology and
Spanish. She is also working at Big Brothers Big Sisters of Central
New Mexico and Martineztown House of Neighborly Service as a
bilingual tutor.
A New Chapter for Success
Align Your Personal and Professional Goals
by Connie Thompson
In the 1970s one of the largest challenges for women was to be
accepted in the workforce as equals, receiving the same
opportunities and rewards as men serving in the same positions. The
attitude was competitive, aggressive, and strong. Women donned
pinstriped suits and cut their hair into helmet-like bobs, basically
ridding themselves of all things feminine just to get into the game.
Like Rosie the Riveter, the gutsy female cartoon character used to
motivate women to work for the cause of World War II, they knew they
could do it and they did.
Women did not want to be thought of as sex objects or as being
lesser in intelligence or strength than men. They wanted to be
accepted as valued individuals in the work force. These women were
willing to sacrifice life as they knew it and sometimes their
marriages and children to keep the movement going. Some women chose
not to marry and to refrain from having children in order to give
their full effort to these ideals.
Many brave women from this decade are to be credited for handing
down to the younger female generation the right to work and to be
free of sexual harassment or unfair treatment because of their
gender. Unfortunately, this freedom did not come without a cost.
Struggle and strife in marriages during those turbulent times
resulted in a high number of divorces and left children from these
families without support or nurturing. Single women of that era who
wished to marry often became tired of the dating scene, going from
relationship to relationship looking for a partner who shared her
dreams. Although the adversarial approach got women in the office
door, their lives often became unbearable at home, filled with power
struggles and lack of understanding from their spouses.
Over thirty years have passed since those groundbreaking days, and
the attitudes regarding women in the workplace are now quite
different. Men and women are working together successfully in
corporations and small businesses throughout the United States, and
we are marrying like-minded spouses and having families. Women don’t
want to work hard at the office and go home to a TV dinner. They
want someone to share their lives with and children to nurture. They
want to enjoy traveling and spend time with their grandchildren in
their retirement. Basically, they want it all and they are going for
it.
The challenge of this decade is not so much getting into the
workplace or moving up as being able to keep a solid balance between
work and home, maintaining integrity and growth in both areas.
Working styles are moving from being strict and dictatorial to
collaborative. Teamwork is now highly valued with the understanding
that each individual brings value to the project being addressed and
deserves respect for the contribution each is making.
This teamwork approach translates not only in the office but also at
home. Foolish is the woman who “brings home the bacon and cooks it
up in the pan” all by herself. Today’s smart woman has realized that
she cannot do it all and needs help from her spouse and cooperation
from her children to be able to live a balanced life. The single mom
has learned to develop strong relationships with extended family and
friends in order to keep things running smoothly. The woman who
chooses not to marry or have children creates for herself a healthy
support group of friends and her community.
The hard skills of knowing the work and being able to handle the
technical challenges continue to be important, but just as critical
are the soft skills of being able to work kindly with people,
meeting needs and motivating employees to do good work. Since women
are natural “multi-taskers,” it seems they are ideally created for
this type of discipline.
Even with a DNA edge, a woman needs to work a bit more to implement
the soft skills. These skills reflect strong values, good manners,
and what Thelma Domenici of Thelma Domenici & Associates likes to
call “mutuality.” According to Thelma, who owns and operates a
successful corporate communications business, mutual recognition,
respect, and teamwork are essential parts of becoming successful in
the office as well as keeping a happy home. Unlike the 1970s’
adversarial approach that caused struggle and pressure, the
mutuality approach creates good communication skills, encouraging
respect and value of each individual. This is an integrated approach
to life that lends itself to wholeness and satisfaction both at work
and at home.
Leadership for women is now about the quality of the skills that are
brought to the workplace, and about being able to handle working
relationships with grace and good etiquette. Husbands and wives who
share a team approach to the challenges presented them in owning a
house and raising children keep respect and value of one another at
the top of the relational list. It is this respect that carries them
through the rough times and keeps the whole of it in balance. The
woman who is a dictator in her work and her home will surely fail as
will the woman who allows herself to be a doormat at the office and
a slave at home.
The key to creating this type of life for oneself has everything to
do with a good education, not only in the technical business sense
but in the art of living gracefully. Living this type of life takes
careful planning that can begin at any age. It is never too late to
start respecting and valuing the contributions of others. To quote
Thelma Domenici, “Leadership is in the process of being defined. It
is not dependent on man or woman but the quality of the skills that
you bring to that position and how it is recognized and lived out.”
Connie
Thompson is a writer, director, and producer of creative, corporate,
and motivational video scripts, articles, and press releases.
Contact her at (505) 994-1977 or at multime
diasavvy@aol.com.
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Women on the Up & Up
WESST Corp has recently
announced the election of the 2005 board of directors. The five
person executive committee includes Linda Wedeen, senior vice
president, First State Bank, board chair; Teresa Sena, Intel
Corporation, vice chair; Marjorie Rogers, Modrall Sperling,
secretary; Mary Wiederholt, vice president, Bank of the West,
treasurer; and Vaden Bales, Wrangler Properties, past chair.
New members of the board of directors for the organization include:
Beverly Reece Bendicksen, Julienne Brown, Mary Escobar, and
Linda Parker.
Elizabeth Farr has recently joined the accounting and auditing
department of Burt & Nagel, CPA’s as a staff accountant. Farr
graduated from the University of New Mexico Anderson Schools of
Management in
January, 2005, with a master’s degree in accounting.
Vivian Arviso has been appointed chairperson of the board of
directors of the Southwestern Association for Indian Arts. Also
serving on the board will be Janet Clow, treasurer, and
Jenny Auger Maw, secretary.
Santa Fe Southern Railway has named Vicki Pozzebon as
marketing and public relations engineer. Vicki was previously the
director of development of Circus Smirkus, an international youth
touring circus based in New England. Her predecessor in the
position, Carol Raymond, has taken on increased
responsibilities at the railroad.
Christina Hudson has joined Leadership New Mexico as
marketing and public relations director. Hudson was previously a
marketing consultant with the U.S. Army in Mannheim, Germany. She
also worked as a graphic designer with Barnes Jewish Hospital in St.
Louis, Missouri, and as a public information specialist for the
Missouri Arts Council.
n
Clinical hypnotherapist and licensed
independent social worker Mindi Horwitch has opened offices
for Inner Resources at 11000 Spain NE, Building E, in Albuquerque.
In addition to hypnotherapy, Horwitch offers life coaching.
Images by Kyle Zimmerman Photography, a wedding and portrait
studio in Nob Hill, will be featured in the spring issue of
Elegant Bride (Fairchild Publications), a nationally circulated
wedding magazine. The article features photographs from the nuptials
of Jennifer Ramo and David Kutz, who were married in
Albuquerque in August 2004. Zimmerman started her photography career
more than 20 years ago, shooting fashion and advertising spreads in
San Francisco and then internationally, before returning to
Albuquerque in 1996.
Hoda Kiama, naturopathic physician and classical homeopath,
has opened offices at 11000 Spain NE, Building E, in Albuquerque. In
the family practice, Kiama treats acute and chronic illness and
offers nutrition counseling, homeopathy, botanical medicine,
lifestyle counseling, and detoxification and weight loss programs.
Lynn Trojahn has been named vice president of advancement at
ACCION New Mexico. Trojahn was previously director of advancement at
the Bosque School and director of development for the University of
New Mexico library system. She has 19 years of experience in fund
raising.
Executive Women’s International (EWI) would like to recognize the
following new members who have joined the EWIAlbuquerque chapter.
They are: Nafeesa Belcher, IT Project management and quality
director at PNM; Wendy Hepple, sales manager at Hubwest
Protected; Vicky Reisenbach, account executive at Univision;
and Phyllis O. Wolf, certified mentor coach. EWI®
is one of the world’s premier women’s
organizations dedicated to scholarship, philanthropy, community
development, women in business, personal growth, and professional
achievement. Visit the local EWI chapter at
www.ewiabq.org
or contact Holly Norton at
hnorton@larkin
nm.com or (505) 275-7500 for eligibility and questions to inquire
about joining EWI.
Pulakos & Alongi, Ltd., certified public accountants and
consultants, has announced the appointment of Amy Huckabay,
CPA, as tax adviser. Prior to relocation in New Mexico, Huchabay
served as a staff accountant for a CPA firm in Ketchum, Idaho.
Huckabay holds a Master of Accountancy degree from the University of
Idaho, where she was named outstanding accounting student. She
earned dual Bachelor of Arts degreesin Business Administration, with
an emphasis on international business and in Russian Language and
Literature from Washington State University.
The Gulfstream Group
by Victoria Groves Photos by Kyle Zimmerman
Whether you’re a lifelong resident of New Mexico, a seasonal
visitor, or a first-time tourist, you’ve probably driven by
properties managed by the duo made up of Nerissa Whittington and
Keely Whittington Reyes. These two sisters are the principals of the
Albuquerque-based Gulfstream Group, which has ties to the state that
date back to the 1800s.
“Our family has had the unique opportunity to be involved in
everything from commercial real estate to home building to car
sales,” says Keely. “It was fairly new to the two of us at first,
but now it’s second nature.”
Back when wagon trains crisscrossed the west, Keely and Nerissa’s
great grandmother Ellen landed in Tucumcari and started a property
management company. Their grandfather followed in her
entrepreneurial footsteps and opened car and mobile home dealerships
as well as an oil and gas company. Starting in New Mexico, he then
took his businesses to Hawaii and eventually settled in Florida. But
the pull of the Land of Enchantment eventually brought the family
back to the area in the early 1990s, and the sisters now represent
the family’s fourth generation in business.
“We were raised in the kind of home where if you could walk and
talk, you could answer the phone and make copies,” says Nerissa.
The Gulfstream Group
In late December 2004, under Nerissa and Keely’s direction, The
Gulfstream Group, which has been operating in New Mexico for 14
years, purchased the Santa Fe Premium Outlets on Cerrillos Road.
Seeing the potential of the 125,000 square feet of retail space, the
two hope to change the mall’s name to Santa Fe Outlets, add to the
number of retail tenants, and provide a space for hungry shoppers to
grab a bite to eat.
“We want to make it a community-friendly shopping location for both
tourists and residents,” says Keely. “We’re glad we decided to grow
our business and enter the Santa Fe retail market.” National tenants
include Brooks Brothers, Eddie Bauer, Zales, and Coach. In addition
to retail stores, the site also includes a chamber of commerce
office and a local woodworking guild.
As area residents themselves, they’re interested in enhancing its
neighborhood atmosphere. “I love being able to walk around New
Mexico,” says Nerissa. “There are always opportunities here, and
it’s a joy to be part of this growth.”
All told, The Gulfstream Group is responsible for business
development, acquisition, and management properties in the state
that encompass over a million square feet and employ 45 New Mexico
residents in addition to another 45 in Colorado. “We have such great
friends and great staff,” says Keely. “We take pride in going with
the flow, finding a new opportunity, and making it our own.”
So their tenants can concentrate on their work, The Gulfstream Group
takes care of janitorial services and security and even provides
extras like monthly newsletters and festivities like a Cinco de Mayo
celebration to make the office as comfortable as home.
While being principals of such an endeavor could be anyone’s
full-time job, Nerissa and Keely also find the time to operate two
other businesses, engage in philanthropy, and spend time with family
and friends.
Other endeavors
If you’ve ever wondered where companies temporarily move their
workforces during building renovations, after floods, or in the
midst of a move to a new space, Nerissa and Keely have the answer.
They operate BigByte.CC, which is New Mexico’s only disaster
recovery center.
“A ‘disaster’ is whatever it means for that company,” said Nerissa.
“We have over 16,000 square feet of office space available, should
people need it.”
BigByte.CC, now five years old, provides training and conference
space, a call center, electricity, and telecommunications to
displaced businesses, all under 24-hour security.
And with Nerissa as a certified disaster recovery analyst,
entrepreneurs have all the necessary experience at their fingertips
to make a seamless transition for their company and their staff.
To add some vacation property to their portfolio, the family also
acquired the Pagosa Hot Springs and Springs Resort in Pagosa,
Colorado, last September. Located along the banks of the San Juan
River, the Springs Resort offers 17 soaking pools of naturally hot
therapeutic mineral water, the source of which is the famous Great
Pagosa aquifer, the world’s largest and deepest hot mineral spring.
Two hundred and 23 miles from Albuquerque, the resort is a focal
point of the town and a site for low-impact ecotourism that the
sisters would like to sustain.
“Working on a new acquisition has been very exciting,” says Nerissa.
“And it’s in a really interesting town.”
When they’re not working…
The family also acquired a new family member in Keely’s son,
Cristobal Pasquale Reyes, who is now 14 months old. In addition to
doting on him, the sisters do find some additional time to make a
difference.
Business may be in their blood, but Nerissa and Keely are working to
make an impact on their community. “Our main goal is to promote the
state and be a part of New Mexico,” said Keely. “Our family has been
here a long time.” Nerissa was appointed by Gov. Richardson to serve
as a state fair commissioner and is serving her term as both the
youngest commissioner and the only female. She is also an active
member of Albuquerque Economic Development and a Duke City Shootout
Film Festival organizer. Keely is a past board member of the
Make-A-Wish Foundation of New Mexico and is an active supporter and
sponsor for other local charities like Joy Junction, a local
homeless shelter.
They travel from New Mexico to Colorado to Florida and back again,
but there is something about the area that always brings them back
to Albuquerque. “We’ve had opportunities in other locations, but the
people here always look at you and smile,” said Nerissa. “There is
such a community aspect to New Mexico. It’s the Land
of Enchantment for a reason.”
Additional information
For the third year in a row, The Gulfstream Group has been named
as one of New Mexico’s Top 25 Women-Owned Businesses by New
Mexico WOMAN. To learn more about Keely and Nerissa’s
businesses, visit:
www.gulfstreamworldwide.com
www.bigbyte.cc
www.pagosahotsprings.com
Victoria Groves is a freelance writer who covers business,
economic development and women’s issues. She is also the editor of a
monthly trade publication on physical and occupational therapy and
teaches a variety of online writing courses. She can be reached at
vmgroves@yahoo.com
|
The 12th Annual Top 25
Women-Owned Businesses in New Mexico
The Top 25
Women-Owned Businesses in New Mexico is a list compiled annually by
Duval Publications Inc. from submitted entries. "Largest” is defined
by gross revenues during the 12-month period ending September 30,
2004. "Women-Owned" is defined as at least 51 percent women-owned
and managed.
The Top 25 is sponsored by
Lovelace Sandia Health System
Staples
Atkinson & Co., Ltd.
New York Life
The Albuquerque Tribune
The
Twelfth Annual Top 25 awards have given us the opportunity to
reflect on the growth of our event, the growth of women-owned
businesses throughout New Mexico, and the many friends we have made
in that time. It is encouraging, as always, to see many old friends
and some new faces in this group. And it is encouraging to see so
many women— our pages are filled with them each month—taking the
gigantic steps to start their own businesses. We see the creativity,
the ingenuity, the hard work, and the sacrifices that women are
willing to make in order to reach their personal and professional
goals. Our Top 25 are among the pioneers; the ground that they have
broken has helped us all. The publisher and staff of New Mexico
WOMAN congratulate the Top 25 Women-Owned Businesses in New
Mexico and each and every woman who has had the courage and
initiative to take charge of her destiny and strike out on her own.
The Founders
Award: Jill Duval
Atkinson & Co. has been a sponsor of the
Top 25 Women-Owned Businesses in New Mexico for 12 years. We’ve seen
the Top 25 become a well-known and respected annual event in the
community. It has grown larger each year not only in recognition but
also in attendance. The first year, there were 150 attendees and now
attendance is over 500.
Throughout the
years we’ve seen Jill Duval work hard to put this event together and
we are glad that Atkinson & Co. has had the opportunity to work with
her and be a part of it! Jill had the vision to initiate an event
that recognizes women of New Mexico, many of whom may have not been
honored or recognized otherwise. National trends reflect the growth
of women-owned businesses, and New Mexico is especially strong in
that growth. The Top 25 recognizes the contributions and impact that
women have made and are making on New Mexico’s economy. This is also
information that our community may not have been aware of if not for
the Top 25 awards.
Atkinson & Co. sponsors the Woman of
Achievement Award at the Top 25 event. Historically, a high
percentage of these recipients make the Top 25 in subsequent years.
It’s exciting to see! Attending the Top 25 awards luncheon has
inspired many women to strive to become a part of the event as
either a sponsor or a recipient.
We thank Jill
for all her hard work and great insight, which have certainly
contributed to the phenomenal growth of women-owned businesses in
our communities. She is an inspiration to us all!
Kimberly deCastro
President, CEO
Wildflower International, Ltd.
Born in
Santa Fe, New Mexico
What year did you start your
business:1991
What service/product does your
company provide? IT hardware
and software.
What is the biggest challenge you
face in business? My biggest
challenge is educating myself in the ways of big business without
losing the ability to manage by heart; to learn from the bad
experiences and not let them change me.
What advice would you give to a
person starting his/her own business?
I would give different advice on
different days. Today, I would suggest eternal optimism, as written
by my friend Cosmo:
The Optimist fell ten stories
I spotted him from an open car
At each window he passed he yelled
All right so far
What is your favorite hobby or way to
relax? I have always loved to
work in my garden, especially with my daughter. I have spent a lot
of time researching family history. It is helping me put together
the pieces of who I am, and maybe even where I am going.
Dorothy W. Queen
CEO / President
Queen Oil & Gas
Born in
Carlsbad, New Mexico
Children:
1 son, Paul D. Queen, 36
Pets:
Murphy, Schnauzer, Buster, Aussie, 4
barn cats
What was your first job?
Dairy Queen
What year did you start your
business:1972
What service/product does your
company provide? Oil and
gasoline distributor, propane home heating fuel, and western wear
outlet.
What is the biggest challenge you
face in business? The high
cost of fuel and the government regulations which cost our business
mega bucks. That is one reason your fuel is so high!
What’s your favorite hobby or way to
relax? I compete in the
equine sport of “cutting horses.” I travel long miles to do this. It
is a big challenge but well worth it.
What advise would you give to a
person who is starting his/her own business?
If it won’t make money on paper, don’t
do it. Change banks if you have to. Find a banker that understands
your business and is willing to work with you.
Laura Wilson
CEO
Pyramid Services, Inc.
Born in
Alamogordo, New Mexico
Married to
James Wilson
Children:
Kyle 10, Nicole 19, Joshua 20
What was your first job?
Counter help at McDonald’s
What year did you start your
business? 1990
What service/product does your
company provide? Provides
government services, contracting to Department of Defense and
Department of Homeland Security.
What is the biggest challenge you
face in business? Hiring the
right people and assuring that you are utilizing their talents.
Did your dream come true or is the
reality a little different?
Dreams are always a work in progress.
What advice would you give to a
person who is starting his/her own business?
Hire carefully. Set realistic goals.
Communicate your goals to your team. Give them the resources to be
successful.
Pearlene Garcia
Owner/Operator
LPG Enterprises, Inc.
dba McDonald’s Restaurants
Born in
Albuquerque, New Mexico
Married to
Larry Garcia
Children:
Kenric Garcia, 30 years old
Pet:
Doogie, West Highland Terrier
What was your first job?
Griegos Library librarian
What year did you start your
business? 1979
What service/product does your
company provide? Quick
Service Restaurant
What (or who) inspired you to start
this business? My husband
Larry said that for us to be successful, we needed to go into
business for ourselves.
What is the biggest challenge you
face in business? Hiring the
right people to deliver the experience our customers expect.
What’s your favorite hobby or way to
relax? Visiting with my new
grandson, Kaden.
Did your dream come true or is the
reality a little different? I
thank God for the opportunity given to my family. My business has
grown far beyond my original expectations.
What advice would you give to a
person who is starting his/her own business?
Have integrity and keep your word.
Keely Whittington Reyes & Nerissa Whittington
Principals
The Gulfstream Group
Born in
Ft. Lauderdale, Florida
Keely,
married to Flint Reyes
Children:
(Keely) Cristóbal Angel Pasquale Reyes,
14 months
What was your first job?
Keely: My first paying job away from
family was at a local health food store, The Carrot Patch. Nerissa:
Lemonade stand—entrepreneur at heart!
What year did you start your
business? Locally in 1992
What service/product does your
company provide? We provide
premiere property management and real estate services through
Gulfstream Worldwide Realty; disaster recovery services, and a
telecom hotel through bigbyte.cc; a fine shopping experience through
Santa Fe Outlets; and, of course, a great vacation at The Springs
Resort in Pagosa Springs, Colorado.
What is the biggest challenge you
face in business? Keely: Each
day comes with a new set of challenges. You just have to have a
sense of humor and a flexible day planner.
Did your dream come true or is the
reality a little different?
Keely: Reality is definitely different but not necessarily in a bad
way. You learn to make decisions with an open mind. Nerissa: Reality
is always different, but every day reality gives birth to new
dreams.
Janice Lucero
CEO
Safety NetWorks, Inc., dba MVD Express
Born in
Baltimore, Maryland
Married to
Art Lucero
Children:
Michelle 19, Greg 17, Kate 8
Pets:
Ginger, dog
What was your first job?
Babysitting, and then Dial-a-Teen at age
14.
What year did you start your
business: 1994
What service/product does your
company provide? MVD Express
serves individual and business motor vehicle needs. Driver’s
license, title, and registration.
What’s your favorite hobby or way to
relax? Playing violin duets
with my daughter Kate. Attending concerts by the Albuquerque Youth
Symphony program orchestras. These are amazing young musicians.
What advise would you give to a
person who is starting his/her own business?
Surround yourself with smart people.
There is a saying “We are only as smart as the smartest people we
associate with.” One of my best decisions has been to join TEC (The
Executive Committee), an organization dedicated to CEOs and their
personal and professional development. Business is the one place you
don’t want to find yourself standing in denial.
Betty P. Chao, Ph.D.
President / CEO
Westech International, Inc.
Born in
Kaoshiuna, Republic of China
Married to
Richard Renn
Pets:
Ollie, Cocker Spaniel, and Nomad,
Siberian husky
What was your first job?
Waitress
What year did you start your
business? 1994
What service/product does your
company provide? Technical
and professional services for federal government agencies and
government contractors.
Did your dream come true or is the
reality a little different? I
wanted to be a concert pianist from childhood. But my father
insisted I pursue an education and career in engineering or a
professional field. My training in piano performance, namely focus
and hours of work, help me in business.
What advice would you give to a
person who is starting his/her own business?
Be focused. It is imperative to begin
with a business plan and work towards the realization of the plan.
Westech is a technical service provider. I’ve been asked and prodded
to sell hardware/software, build buildings/facilities, and more. But
I’ve never deviated from my long-term plans for the business.
Maria Elena Berry
Owner/President
Cumbre Construction, Inc.
Born in
Albuquerque, New Mexico
Married to
R.J. Berry
Children:
Jacob, 8 years
Pet:
Skip, Jack Russell Terrier
What was your first job?
Sales Clerk at Pastian’s Winrock Bakery
What year did you start your
business? 1996
What service/product does your
company provide? General
construction, design and building.
What’s your favorite hobby or way to
relax? Spending time with my
family.
What advice would you give to a
person who is starting his/her own business?
Surround yourself with the right people.
Build a team of dependable and motivated employees but also a strong
team of professionals, e.g. accountants, bankers, consultants, and
lawyers, etc.
Rebecca A. Maloy
President
Maloy Construction, Inc.
Born in
Bethel, Alaska
Married to
Mike Maloy
Children:
Robyn Maloy 24, Marshall Maloy 18
Pets:
Babe, Punky and Forest (all blue
heelers)
What was your first job?
A grocery sacker in Alaska
What year did you start your
business: 1995
What service/product does your
company provide? We provide
commercial electrical and general construction. We also do
design/build construction and demolition.
What inspired you to start this
business? My husband started
Maloy Electric in 1995. I joined the business in 1996. He urged me
to get my general contractor’s license in 1997.
What is the biggest challenge you
face in business? My biggest
challenge is to prove that we can provide good quality work at a
fair price.
What’s your favorite hobby or way to
relax? I enjoy playing soccer
and motorcycling.
What advise would you give to a
person who is starting his/her own business?
Make sure you have a good plan. Then
hire the best people you can find and treat them well. When you have
an excellent team, you can produce an excellent product.
Edna Lopez
President/CEO
COMPA Industries, Inc.
Born in
San Elizario, Texas
Children:
Dave, Daniel, Armando, Michael, Samuel
Pet:
Cleo
What was your first job?
Babysitter
What year did you start your
business? 1986
What service/product does your
company provide? Government
contractor, project management, and staff augmentation
What is the biggest challenge you
face in business? Finding and
keeping great employees!
What’s your favorite hobby or way to
relax? Babysitting my
grandchildren. Reading autobiographies.
What advice would you give to a
person who is starting his/her own business?
Seek advice in arenas where you do not
have experience or knowledge – make sure you believe in your
business with your heart and soul. Have a mission and goals for your
business.
Consuelo Carmona, MD
Gileen Elder, MD
Elizabeth Garcia, MD
Mary Mark, MD
Rebecca Okun, MD
Analisa Villarreal, MD
Physician Shareholders
Women’s Specialists of New Mexico, Ltd
Years in Business:
since 1974, 31 years Questions answered
by Analisa Villarreal
Pet:
Big gray tabby ... we like to call him
Tiger
What was your first job?
I was a hostess at a favorite local
Mexican food restaurant in Austin, TX ... Las Manitas is still
thriving.
What service/product does your
company provide? Health care
services for women
What is the biggest challenge you
face in business? Recently,
our profession has been profoundly affected by professional
liability issues ... a topic addressed in the presidential election.
What’s your favorite hobby or way to
relax? I love to travel and
see new places, experience new things.
What advice would you give to a
person who is starting his/her own business?
Surround yourself with a great team …
good people who enjoy their work.
Carole
Petranovich
President/Owner
Computer Corner, Inc.
Born in
Pueblo, Colorado
Married to
Joe Petranovich
Pet:
Chow-chow
What was your first job?
Pizza “chef”
What year did you start your
business? 1983
What service/product does your
company provide? Computer
training, hardware, software networks, telephone systems, cabling,
video conferencing solutions, and security products.
Did your dream come true or is the
reality a little different?
The secret is adjusting your dream! Each year, we’ve changed our
goal, our dream if you will, and reached for the next level. My
dream is a work in progress, forever changing.
What advice would you give to a
person who is starting his/her own business?
I have so much advice after 22 years! I
would recommend developing a business plan with a full marketing
plan and budget. You will be surprised how much more stable your
business will be when you go through this process. Also, develop
procedures for running your business so that as you grow, other
people can do things in a consistent way, and give your clients a
consistent experience every time they work with you.
Samantha Lapin
President and CEO
POD, Inc.
Born in
Tucson, Arizona
Married to
Dale Atkinson
Pet:
Willie, Clumber Spaniel
What was your first job?
McDonald’s at age 16 to pay for car
insurance and upkeep.
When did you start your Business?
POD was founded in 1988.
What service/product does your
company provide? POD, Inc.
provides solutions for the development, maintenance, and support of
information systems. Our PODNet division supports networks from
concept through implementation to daily operations. Our PODData
division offers database development solutions, integration and
services. Our PODSoft division offers effective solutions to
software development and integration, whether commercial
off-the-shelf (COTS) or custom “from scratch.”
What’s your favorite hobby or way to
relax? I enjoy gardening.
What advice would you give a person
who is starting his/her own business?
Develop a plan that clearly defines the
core product/service, the target market and the costs to enter the
market, the competition, and the expected return over time. Once the
plan has been defined, stay focused on delivering that core product
or service.
Ty Juana Hise,
CFO/owner
Jennifer
Hise, VP/owner
Aneile Hise,
co-owner/shareholder
CEMCO Inc.
Jennifer and Aneile born in Albuquerque,
NM Ty Juana, married to Neil Hise
Children:
Ty Juana, Jennifer 29, and Aneile 27
Pets:
Aneile—2 dogs, cat
(Jennifer answered questions)
What year did you start your
business? 1962 – grandfather
and grandmother started the business.
What service/product does your
company provide?
Manufacturing vertical shaft impact (VSI) crushers
What is the biggest challenge you
face in business?
Governmental regulations. Balancing time spent in the many areas
required; must not get so involved with details that you lose the
overview of everything working together.
What’s your favorite hobby or way to
relax? Spending time with
family, pets, being outdoors, reading, and movies.
Did your dream come true or is the
reality a little different?
Reality is different. Family business (or your own business)
requires handling all situations.
What advice would you give to a
person who is starting his/her own business?
Beware of government regulations,
permits, employee issues, the unknown.
Barbara
Anderson, Leslee Cordova
Owners and Executive Directors
R-WAY, LLC
Barbara born in Carlsbad, New Mexico
Leslee born in Lordon, Ohio
Leslee, married to Harry Cordova
Children:
Barbara— Shannon 29, Ben 26,
Leslee—Leandro 27, Alfredo 25
What was your first job?
Barbara, teacher, Leslee, teacher
What year did you start your
business? 2000
What service/product does your
company provide? Services to
individuals with developmental disabilities.
What (or who) inspired you to start
this business? Our adult
children with developmental disabilities inspired us to start R-WAY.
What is the biggest challenge you
face in business? Getting
reimbursements from the government in a timely manner and proposed
Medicaid cuts.
Did your dream come true or is the
reality a little different?
Reality was a little different although we are pleased with what we
have accomplished.
What advice would you give to a
person who is starting his/her own business?
Be sure to have enough seed money and be
prepared, organized, and have a strategic plan.
Elizabeth Olsen Minetos
Owner/Accountant
MaxStaff HR Management
Born in
Farmington, New Mexico
Married to
beloved husband, Nick Minetos
Children:
Sophia 7, Christina 6, Aleksia 3
Pets:
Phoenix, Golden Retriever, Frosty,
Cockapoo, Speedy, Turtle
What was your first job?
Working as a library page at the
Farmington Public Library.
What year did you start your
business: 1999
What service/product does your
company provide? Web-base
Human Resource Management; HRIS Information System Online; Employee
Leasing; Temporary Staffing; Administration HAS, and HRA health
plans, payroll services online; payroll debit cards.
What or who inspired you to start
this business? My husband,
Nick.
What is the biggest challenge you
face in business? To convince
NM companies to streamline their businesses with “online” technology
and save money.
Did your dream come true or is the
reality a little different?
Reality is a bit different! Owning your own business, while
rewarding and challenging, is a lot of work!
Barbara Brennan
President/CEO
Stride, Incorporated
Born in
Oklahoma City, Oklahoma
Children:
4 children and 13 grandchildren
Pets:
Harley, Great Dane, Classie, a Rough
Collie
What was your first job?
My first job was writing a weekly column
in the newspaper for my junior high school.
What year did you start your
business? I purchased the
business from The Rehabilitation Center, Inc., November 1, 1988. I
had been managing it for the six years proceeding.
What service/product does your
company provide? We
manufacture and distribute writing instruments, binders, sheet
protectors, and other office products to national office product
catalogue companies.
What (or who) inspired you to start
this business? My late
husband was a practicing attorney and very excited about
manufacturing.
What is the biggest challenge you
face in business? My
husband’s sudden death at age 55 just three months after we bought
Stride.
What’s your favorite hobby or way to
relax? Working is relaxation
for me, but life with my grand children is pretty exciting also!
Marie “Betty” Blea
President
Homes by Marie, Inc.
Born in
El Paso, Texas
Married to
Jim Blea
Children:
Sean 16, Michael, 23
Pet:
Wheeler
What was your first job?
Banker
What year did you start your
business? 1990
What service/product does your
company provide? Custom home
builder
What (or who) inspired you to start
this business? My very good
friends and Bobby Nafus of First State Bank.
What is the biggest challenge you
face in business? Being a
women in a man’s world
What’s your favorite hobby or way to
relax? Spending time at the
lake and with my husband, friends, and boys.
Did your dream come true or is the
reality a little different?
My dream has come true.
What advice would you give to a
person who is starting his/her own business?
Do what you say and perform as you
promised.
Sherry Williams
Administrator
Zia Hospice, Inc.
Born in
Shelbyville, Tennessee
Children:
Sheila Chapman 32, John Paul Staples 29
Pets:
Snickers, Shadow, Sparky, Kitty
What was your first job?
Waitress at the Duke City Restaurant
What year did you start your business:
2001
What service/product does your
company provide? We care for
terminally ill patients and their families.
What is the biggest challenge you
face in business? Our
industry (hospice care) is often judged as a whole and not
individually. We must maintain our level of care and work with our
competitors to assure high quality care.
What advice would you give to a
person who is starting his/her own business?
Surround yourself with people who share
your vision, values, and work ethic. Allow them freedom to excel in
their area of expertise.
Did your dream come true or is the
reality a little different?
Always be careful what you wish for. It is a dream come true but to
provide hospice care “right” is a lot of hard work.
Kim Housholder
President
Christine
Nanney
Vice-President
Hot Shot Services, Inc.
Kim, born in Olympia, Washington
Christine, born in Warren, Michigan
Pets:
Zeb, dog, Allie, cat
What year did you start your
business? 1989
What service/product does your
company provide? Courier,
warehousing, and fulfillment.
What (or who) inspired you to start
this business? Kim: Myself. I
always gave 110 percent, and when I was laid off I decided I would
never work that hard for anyone but myself again.
What is the biggest challenge you
face in business? The rising
cost of employee benefits. Health care insurance has risen an
average of 23 percent every year for the last five years. We have to
stay above the technology curve, keep the standard of service high,
and customer costs low.
What’s your favorite hobby or way to
relax? Christine—Photography,
Kim— Cooking and grilling
What advice would you give to a
person who is starting his/her own business?
Surround yourself with people that are
smarter than you.
Denise K. Baker
President, CFO
D.R.B. Electric, Inc.
Born in
Albuquerque, New Mexico
Married to
Randy Baker
Children:
Jennifer, Kristen, and Lindsey,
Step-children: Lenee and David
What year did you start your
business? Randy Baker, my
husband, started the business in 1986. I joined the firm in 1991 and
we were married May 23, 1992.
What service/product does your
company provide? DRB is an
electrical contracting business specializing in commercial,
industrial, business/residential service, design build projects, and
voice and data.
What advice would you give to a
person starting his/her own business?
I would advise women starting a new
business to be informed and up to date with your industry by being
proactive, set realistic goals with a mission statement and
strategic steps to reach those goals. Become well acquainted with
your banker, accountant, and attorney. Join associations that
promote not only your field but also women-owned businesses to
provide a networking venue. The knowledge you can gain from others,
both good and bad, might be the key to your success.
Julee D. Loera
Vice President
Overhead Door Company of Albuquerque
Born in
Tucson, Arizona
Married to
Reynaldo Loera
Children:
Kristy 27, Amanda 22
Pet:
Moose, cat
What was Your First Job?
Paper route and mowing yards, until I
turned 15, then McDonald’s.
What year did you start your
business? 2001
What service/product does your
company provide? Sales,
service, and installation of residential and commercial doors and
openers.
What is the biggest challenge you
face inbusiness? Finding
people
What’s your favorite hobby or way to
relax? Running—when I retire
I’m going to run in a marathon.
What advice would you give to a
person who is starting his/her own business?
Set your goals and don’t get in a hurry.
Ann Silva
President/CEO
Ann Silva’s Bernina Sewing Center
Born in
New York, New York
Married to
Dan Silva
Children:
Michael 47, Peter 45, Steven 43
What was your first job?
My first real job was as a Home
Economics teacher in Rockland County, New York.
What year did you start your
business? 1980
What service/product does your
company provide? We sell
Bernina sewing machines, embroidery systems, and sergers, cotton
fabrics for quilting, sewing notions (threads, needles, patterns,
books), embroidery software, and designs used with embroidery
machines. We service all brands of machines. We offer many classes.
What is the biggest challenge you
face in business? My biggest
challenge is to keep up with new technology. There are many
different models and machines that interact with computers.
Did your dream come true or is the
reality a little different? I
was looking for a place for sewing classes. I thought I would sell
Bernina sewing machines so that beginning sewers would have quality
machines. I never dreamed that the business I started in 1980 would
be so successful. To have made this business grow is really a dream
come true.
Lisa Mummey
Owner/President
Division 10 Materials, Inc.
Born in
Detroit, Michigan
Married to
Richard Mummey
Pets:
2 dogs: Miller, Mollie, 2 cats: Harley,
Rio
What was your first job?
Lifeguard
What year did you start your
business: 1997
What service/product does your
company provide? Material supplier, subcontractor for
commercial building, and architectural specialty products.
What inspired you to start this
business? Guidance and
direction from my parents. They instilled a good work ethic in my
brother and myself.
What is the biggest challenge you
face in business? Learning to
say no.
What’s your favorite hobby/way to
relax? Riding my Harley on
the back roads of New Mexico with friends and family.
What advise would you give to a
person who is starting his/her own business?
Be honest, service your customer’s needs
and be prepared to work 24/7 with a good support network around you.
Beverly
Chavez, President
Julie
Chavez,
Vice-President
Barbara
Otero,
Secretary/Sales Representative
Christina
Tapia, Treasurer
Stixon Labels & New Mexico Plastics
(R.W. Chavez, Inc.)
Born in
Albuquerque, New Mexico, Beverly, Julie,
Barbara, and Christina, Barbara, married to Steve Otero
Children:
Jessica, 17, Gabrielle, 10 Christina,
married to Nate Tapia
Children:
Bobby, 5, Jude, 3, Abila, 4 months
What year did you start your
business? New Mexico Plastics
was started in 1985. We were distributors of plastic bags and
expanded to add Stixon Labels in 1991.
What service/product does your
company provide? We
manufacture pressure sensitive labels for the food industry,
pharmaceutical, pet supplies, candles, beverages (wine, water,
juice, and milk), and identification. We are also distributors of
bags and packaging: plastic and paper, plastic tubes.
What advice would you give to a
person who is starting his/her own business?
Julie: My best advice is to be open to
advice. Listen to others and consider their ideas and thoughts. I
also think it is smart to ask questions. If you don’t know the
answer, there is someone who does. Beverly: Understand that you will
not be getting rich immediately, unless you are extremely fortunate.
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