Communications by Loretta |
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FEATURES Planning Your Exit Strategy Behind the Scenes |
Communication by Loretta Armenta has been an active participant in both the local nonprofit world as well as the corporate business world. Born in Santa Fe in 1944, she has worked as the director of the March of Dimes, was the first project director of the Hispanic Cultural Center, and served as vice president and president/CEO of the Hispano Chamber of Commerce. Her family goes back hundreds of years in New Mexico. And while Armenta spent some time in Phoenix, Arizona, and is an avid traveler, New Mexico is home. “It is beautiful, and not just the scenery, it is the people and the multiculturalism,” Armenta says. While family obviously comes first, Armenta has found a way to extend her family and community values to her role as president of Qwest. She admits the job comes with a fair amount of stress, but she welcomes the obstacles, seeing them as a way to grow and change. In addition to providing telecommunication services and jobs to New Mexicans, she also works to build and maintain relationships. |
Planning Your Exit Strategy I recently interviewed several New Mexico businesswomen who left mainstream jobs to set out on their own. Some of these women failed to plan their transition, and as a result, their businesses failed. Others took well thought out steps as they marched toward that last day as an employee and are now thriving in successful businesses. I asked each of them what worked and what didn’t when they took the leap into business ownership, and following are their pearls of wisdom: |
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Behind the Scenes
Whether it’s a tearjerker or a comedy, whether I love it or hate it, I’m engrossed in another world for two hours. From the previews to the credits, I’m completely oblivious to the world outside of the theater, and even more oblivious to the work that went into the production. Thanks to Hollywood, I got an inside look. Recently I had the opportunity to meet several women who make movies happen. |
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COVER STORY
I shift my weight from one foot to the other, waiting impatiently in line, hoping that the person in front of me doesn’t purchase the last available ticket. There’s nothing quite as crushing as a sell-out when you are standing in line for a highly anticipated summer blockbuster. I breathe a sigh of relief as I reach the ticket counter, the intoxicating smell of buttery popcorn and the familiar buzz of the lobby filling my senses. Even though today’s technology offers an impressive selection of different types of entertainment, there’s nothing quite like a movie on the silver screen.